Before each annual fundraising campaign begins, all printed brand collateral was refreshed with a new look, while maintaining consistency with United Way’s branding. These materials were designed to provide a clear and concise snapshot of the impactful work being done. It was also important to keep these materials consistent with the same look and feel.
A logo animation that was used as an intro and outro for social media content and campaign videos.
With the new year came a whole brand refresh from United Way Worldwide. These banners were some of the first pieces produced utilizing the new brand guidelines.
These are social media graphics created to promote our signature events. They both consist of the old and new branding.
These are three examples of some of the digital billboards created.
