The Community Impact Report served as both a reflection on the incredible work accomplished by United Way and a forward-looking vision of what’s to come. Beyond providing an in-depth overview, it acted as a key tool for engaging current, past, and potential donors. This comprehensive project required collaboration across multiple departments and roles to ensure the right story is communicated effectively.
Produced annually, the goal was to create a report that not only offered a cohesive snapshot, but also allowed each page to stand on its own as an effective standalone handout that can be distributed to organizations who might have specific fundraising objectives. It was also important to keep the visual identity of the report consistent with our other materials used during the same fundraising campaign.
